We told you about the recent redesign of Lucky Red a couple of weeks back now and we’re still working hard to make the offering the best it can be. We’re not don’t yet!
This is an early shout to explain what the next stage of the plan is, which will go live in October. The early announcement on this one will help you prepare for the latest changes to bring more players in and in a much more intuitive way. The net effect of this will be seen in your stats, conversions and of course commissions.
So what further improvements are there?
The next release of the Lucky Red update launches a new instant play client, which will remove the old and quite frankly clunky pop up style instant play lobby. Instead, players will be able to play for real on site (in browser) without having to navigate away from the site. Sounds like a basic change but it will make the use of Lucky Red much more streamlined and efficient, as a direct result we expect this change will also improve player on boarding having a positive effect on conversion rates.
What other benefits does this create we hear you ask?
Great question and we’re glad you asked.
One of the major benefits that we see is that you, the affiliate will be able to deep link to various parts of the site. If you’re reviewing a game, link the player right to that game. If you’ve done a smashing job of selling our casino from your review you can send the player direct to the signup page. All these options, and more, can be achieved with a simple redirect from a standard affiliate link. If you need help on this, feel free to contact us directly.
So the big reveal in pictures only…
We managed to get our hands on a screenshot from our art and development team, don’t tell them though!
This may still change, but it will give you a decent idea of the plans for the instant play going forward.
You can see from this image that the main navigation has been retained allowing the players to navigate through the site should they require to.
There is also the addition of the login section which allows users to access the real money or fun mode of the instant play casino.
The game (Bubble Bubble) is displayed at the top of the page with the game options below.
Further down, you see a games list which allows players to navigate to other games from the same location. There is a list of favourites, which the user selects and just below a list of recommended games, which are selected by the casino based on the style of games the individual players enjoys playing.
Further options here allow the player to add the games to their favourites list or to play the selected game.
This new side to LRC will be released in October as long as it all works to plan. We'll update you more nearer the time.
Should you have any questions or need any clarification of the future direction of Lucky Red please let us know.