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We hope you had a good summer and took some time out to relax?

We're about to hit the busy season now it's officially AUTUMN! With the weather cooling down and players moving back indoors. Read on to find out how you can make the most out of promoting our casinos.

Here is what we cover this month...

BAC 2016

Berlin proved to be a big hit last year, with a great turnout in a fantastic city to explore in the evening. Like many European countries, the city comes alive at night allowing conference goers a chance to chill out and sit down after a long day of meetings.

BAC goes back to the Messe for the 3 day event spanning October 20th to 23rd for what promises to be another great turnout. With many affiliates going for the first time, it’s a great chance to meet the people you work with face to face or meet new people for possible future business gains.

If you plan on going, both Martyn and Stephen, the driving force behind AffiliateEdge will be attending. We’ll be floating round the conference floor, like social butterflies looking to meet new affiliates and current partners. If you are going, let’s get a meeting set up beforehand so we can have a catch up. Remember, we don’t do the hard sell thing, no sales pitches or pressure but a nice casual meeting with the aim to improve (or start) our business partnership going forward.

Even if you don’t want to meet to discuss business, it would be great to just say ‘hi’ so let us know if you’ll be there. That will also help us plan our trip better.

We understand that not all affiliates go to conferences for various reasons and this does not mean that our department shuts down while we’re away. Should you wish to discuss how we currently work together then please send us an email to

Lucky Red New Instant Play

We told you about the recent redesign of Lucky Red a couple of weeks back now and we’re still working hard to make the offering the best it can be. We’re not don’t yet!

This is an early shout to explain what the next stage of the plan is, which will go live in October. The early announcement on this one will help you prepare for the latest changes to bring more players in and in a much more intuitive way. The net effect of this will be seen in your stats, conversions and of course commissions.

So what further improvements are there?

The next release of the Lucky Red update launches a new instant play client, which will remove the old and quite frankly clunky pop up style instant play lobby. Instead, players will be able to play for real on site (in browser) without having to navigate away from the site. Sounds like a basic change but it will make the use of Lucky Red much more streamlined and efficient, as a direct result we expect this change will also improve player on boarding having a positive effect on conversion rates.

What other benefits does this create we hear you ask?

Great question and we’re glad you asked.

One of the major benefits that we see is that you, the affiliate will be able to deep link to various parts of the site. If you’re reviewing a game, link the player right to that game. If you’ve done a smashing job of selling our casino from your review you can send the player direct to the signup page. All these options, and more, can be achieved with a simple redirect from a standard affiliate link. If you need help on this, feel free to contact us directly.

So the big reveal in pictures only…

We managed to get our hands on a screenshot from our art and development team, don’t tell them though!

This may still change, but it will give you a decent idea of the plans for the instant play going forward.

Lucky Red Instant Play

You can see from this image that the main navigation has been retained allowing the players to navigate through the site should they require to.

There is also the addition of the login section which allows users to access the real money or fun mode of the instant play casino.

The game (Bubble Bubble) is displayed at the top of the page with the game options below.

Further down, you see a games list which allows players to navigate to other games from the same location. There is a list of favourites, which the user selects and just below a list of recommended games, which are selected by the casino based on the style of games the individual players enjoys playing.

Further options here allow the player to add the games to their favourites list or to play the selected game.

This new side to LRC will be released in October as long as it all works to plan. We'll update you more nearer the time.

Should you have any questions or need any clarification of the future direction of Lucky Red please let us know.

Nova 7s - New Game

We gave you advance warning about this game in our August Newsletter and it’s almost here. The launch date will be September 14th, are you ready?

This unique new slot from the ClubWorld Group will give our players an intergalactic experience.

The explosive and unpredictable Red 7 Wilds can Solar Flare, Nova, Supernova or Hypernova! These features can turn one or more reels Wild, multiply wins by x7, or both!

Free Games are triggered by scattered Blue 7's, with 4 different features to be won.

The Feature Bonuses start with the Nova 7 Feature, and go all the way up to the insane Hypernova Extreme Feature, which awards 7 Free Games with Extra Wilds that always expand, prizes x7 and a Wild Re-Spin!

Watch the video here, first!

Future releases: Witch’s Brew – Due October 2016

Contact us on if you want more information.

Thanks for checking out the latest news from, until next time keep up the good work!


Martyn & Stephen
The Team - Home | Brands | Commissions | News | Terms | Privacy | Contact

AffiliateEdge Brands

AffiliateEdge Awards...

iGB Affiliate Award Winners
Best Affiliate Manager - Casino
Martyn Beacon - 2012, 2013, 2015

Best Affiliate Program - Casino
2012... more to come...

Casinomeister Awards
Best Affiliate Program
2014, 2015

Best US Friendly Casino
2014 (ClubWorld)

Best US Friendly Casino Group

Best Casino Manager
2014 (Karolina - CWC)